Contrary to Популярное belief, the Pokemon TV series isn't how the craze was started. It was actually started with the Game Boy game called "Pocket Monsters" in Япония in 1995. It was an instant hit and it eventually got it's own TV series of the same name in April of 1997.
The TV series itself was a huge hit in Japan, at least.....until the infamous December 16, 1997 incident which left about 700 some people sick and forcing the cancellation of the series until the following April (1998). It has continued onward with no further incident.
Also in 1998, 4Kids Entertainment, with Summit Media Group as it's distributor, picked up rights to dub and release the Показать to the rest of the world. It made its debut in September of 1998, and because it was in syndication at first, started out slowly for some of its timeslots were odd.
In November, Pokemon Red and Blue were simultaniously released for the Game Boy platform....and at the height of the Рождество shopping season. Sales of that (up in the millions) made it the highest selling game ever for the platform.
The show's fortunes changed for the better in 1999, when WB put in it's bid for the rights to run the series for the rest of its run (Summit Остаться в живых syndication rights after ep 40). Soon it started running Saturday mornings all at the same time nationally. In turn, this blew ratings through the roof and made Pokemon the #1 most watched Показать by the 6-12 age demographic in the nation in spring of '99.
The Pokemon TCG came around this time, and was a complete sellout!
June saw the issue of the first soundtrack for Pokemon. It sold fairly well and peaked at #92 on the Billboard вверх 100 the first few weeks of its release.
"Pokemon - The First Movie" hit theaters in November of last year. Despite bad reviews by critics, it was a big hit among die-hard Poke-fans. Raking in over $52 million in its first 5 days and causing the supplies of the promotional TCG cards to be depleted within HOURS of its mid-week showing. Also Burger King got into the craze, and its promotion was a huge success. Every restaurant was having major trouble keeping up with demand for Pokemon.
Pokemon during the Рождество shopping season of 1999 was also a big hit. This was a joy to retailers, but trouble for parents of kids who had various Pokemon items on their Рождество lists, as lots of Pokemon-related items were going as fast as stores bought in new shipments.
We enter the год 2000, and the Pokemon craze starts to die down some. After the holidays were over, Pokemon wasn't all the rage it used to be, the sales of Pokemon merchandise started to slide. Also on the TV series, the оранжевый League eps weren't the most Популярное compared with the Pokemon League eps. One of the big reasons was because of the absence of Brock (for me, he's the one that made Pokemon funny), and the constant re-runs during weekdays. This caused some die-hard Фаны to turn to other shows (in this case...DIGIMON) during re-runs. Then it got hit with another major blow in May 'sweeps' when the лиса, фокс Kids-run "Digimon" украл, палантин Pokemon's crown as the most watched Показать on Saturday mornings. (Remember, a год earlier from this, Pokemon was at the вверх spot in network kids shows).
We skip ahead to July 2000, and "Pokemon: The Movie 2K - The Power of One" hits the big screen. This one faired better with critics, but it didn't have the kind of box-office amounts that the "First Movie" had.....taking in only $42 million-plus during its ENTIRE run at theatres. Even the accompanying soundtrack faired worse than the "First Movie" CD, not even getting into the вверх 100 on the Billboard вверх 200 Albums chart, also despite better reviews from critics.
It seemed at this point, people were ready to write Pokemon off......
Pokemon Золото / SILVER was released during the месяц of October. Also during this time, Pokemon: The Johto Journeys, an entire new series featuring over 100 new Pokemon, an entirely new world with new towns and such, and (of course), the return of Brock, began it's run following the Nelvana-dubbed "Card Captors" (another WB hit with the young ones, but totally bashed by die-hard Аниме Фаны who know it as "Card Captor Sakura") on Saturday mornings, and on the new WB Friday afternoon block called "Fraturday".
It seems now that Pokemon was certainly not ready to throw in the towel just yet. The Gold/Silver versions EASILY sold well over a million copies within its first месяц of release. November 'sweeps' saw Pokemon take back its spot as the #1 rated kid's series on network TV, thanks to a 'final boost' provided by 4 new episodes pitted against a Digimon "Digithon" that was all re-runs on лиса, фокс affiliates.