For over 50 years, Barbie® has been a platform for young girls to live out their aspirations and explore possibilities. In keeping with that tradition, the Barbie® “I can be™…” line is all about letting young girls know that when they grow up, they can be…anything they want.
The Барби Team is looking to Ты for video concepts for the Barbie® “I can be™…” campaign. The goal is to have a video that resonates with people, and there is flexibility in the в общем и целом, общая tone – stories/videos can be anywhere from humorous/playful to sentimental/touching in theme. Your idea should be about brand message NOT a toy commercial.
So, in 500 characters или less, tell us your “I can be…” story. Did Барби inspire Ты to become who Ты are today? Do Ты remember your first Барби или Ты daughter’s first Barbie? The story can be presented in a range of creative ways, all centering around girls, aspirations and/or the Barbie® brand. The five best stories will be selected as winners and will serve as the inspiration for the upcoming video phase.
Please check out link for details and specifics on how to get involved with this project.
The Барби Team is looking to Ты for video concepts for the Barbie® “I can be™…” campaign. The goal is to have a video that resonates with people, and there is flexibility in the в общем и целом, общая tone – stories/videos can be anywhere from humorous/playful to sentimental/touching in theme. Your idea should be about brand message NOT a toy commercial.
So, in 500 characters или less, tell us your “I can be…” story. Did Барби inspire Ты to become who Ты are today? Do Ты remember your first Барби или Ты daughter’s first Barbie? The story can be presented in a range of creative ways, all centering around girls, aspirations and/or the Barbie® brand. The five best stories will be selected as winners and will serve as the inspiration for the upcoming video phase.
Please check out link for details and specifics on how to get involved with this project.