Jakarta, Indonesia - Each company needs ‘literature’ for their marketing strategies. This includes brochures, presentations, event catalogues, letterheads, specification sheets, case histories and even positive and negative reviews regarding your business.

With the increased availability of desktop applications, printers and other devices that can help any company in publishing their own marketing materials, marketing materials would rather create their own ‘literature’ internally.

However, experts advise against it. The Peterson Group, one of the leading providers of sales collateral...