“Frozen” ride announced for Walt Дисней World in 2016 

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“Frozen” ride announced for Walt Disney World in 2016 to replace Maelstrom at Epcot, “Frozen” Christmas also revealed

Topics: Disney, Entertainment, Epcot, Theme Parks, Walt Disney WorldTags: Anna, Elsa, Frozen, Maelstrom, Norway, Olaf

After much rumor and speculation, today Walt Disney World has announced and confirmed that a new “Frozen” ride is officially coming.

“I’m pleased to say that we’re starting construction at Walt Disney World Resort on a brand new ‘Frozen’ attraction at the Norway Pavilion in Epcot,” wrote Tom Staggs on the Disney Parks Blog. “The new attraction, which replaces Maelstrom, will take our guests to Arendelle and immerse them in many of their favorite moments and music from the film.”

Also included will be a new meet-and-greet for Anna and Elsa in Norway.

The last day of operation for Maelstrom is Oct. 5, 2014. The new “Frozen” attraction is expected to be completed by early 2016. The Norway pavilion will remain open in the meantime.

In addition, starting November 5 for this holiday season, “Frozen” characters will also be part of Mickey’s Very Merry Christmas Party as Queen Elsa will ice over Cinderella Castle every night. Anna, Elsa, Kristoff, and Olaf will join “Mickey’s Once Upon a Christmastime Parade.”

The parade is offered during Mickey’s Very Merry Christmas Party, select nights Nov. 7-Dec. 19, 2014 and presented daily Dec. 20-31, 2014.

The “Frozen Summer Fun” event has also been extended at Disney’s Hollywood Studios in Florida. The “Frozen” sing-along show will continue and Wandering Oaken’s Trading Post will relocate closer to that show. A new play area with real snow will also be featured.

It certainly won’t be the first time “Frozen” characters have been prominently featured in a Disney park. Olaf currently sits atop a cottage at Disneyland in California as Anna and Elsa meet and greet inside:

Meet-and-greets for the “Frozen” sisters have been equally popular at Walt Disney World, first appearing in Epcot’s Norway pavilion, later moving to the Magic Kingdom to accommodate the high demand.

But none of that will compare to the excitement and hype that will surely surround the upcoming “Frozen” ride. This time Disney will prepare Epcot properly for “Frozen” fever.

The Maelstrom boat ride in Epcot’s Norway pavilion has been a long-standing favorite for many Disney fans, repeatedly going “back, back, over the falls.”

But despite some Disney fans proclaiming that adding the hit animated film to Epcot’s World Showcase ruins its original intent and theme, “Frozen” fans will no doubt flock to the park as soon as it opens for a chance to sail through Arendelle for the first time in forever.

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Another Armchair-fanboy current-movie-attraction Internet viral-nagging campaign gets the greenlight in the real world?

What will they call this one, “Olaf’s Great Escape”?

Personally, I don’t think Maelstrom was really such an incredible ride, at least compared to it’s direct cousins Pirates, Splash Mountain, 3 Cabs, and American Adventure. Aside from the god-awful teal walled queue, the attraction always seemed disjointed and forced to me. The opening viking eye was cool and mysterious, and the ice cutters and polar bears and everything were OK, but the ride moves so quickly past all of this and really wants to get to the trolls, which are kind of the whole point of the ride. I mean, not to offend anybody, but trolls will almost certainly be part of the new ride, and though they are “Frozen’s” characters, I think they capture the spirit of what the Maelstrom trolls currently are without being terribly creepy. Finally, we plunge into the pretty forest, almost going “over the falls”, which I never really felt was a real thing, oddly. Even as a child I knew that we would never go over the falls out of the show building and I always thought that part sort of cheesy. Finally, there’s that oil rig. I personally always found the ending of the attraction incredibly anti-climactic and… honestly, though they must be an incredibly important part of today’s Norwegian culture, you have to admit that it sort of takes away from the appeal and beauty of Norway thus far exhibited in the ride. It never seemed scary or anything to me, just plain ugly, especially to end a ride on. The best part of the ride for me, ironically, is the unload, because of the little fishing village at the end and the patio, which I’m really going to miss.

Realistically, what this new ride will probably give us is a much better queue, callbacks to the ice cutting scenes and the polar bears of Maelstrom’s days, Trolls, beautiful scenery which will probably be very similar to the current Norway Pavillion’s scenery, and some sort of “Let It Go” scene, which will probably make for a more spectacular and visually dazzling scene than Maelstrom’s big oil rig finale or even the troll magic.

Let’s be honest here. If we had heard that Marc Davis’ “The Snow Queen” was replacing Maelstrom, we would all be freaking out. But really, the Frozen ride will probably be incredibly similar in structure. You go through an incredibly naturalistic environment that will probably be filled with Norwegian animals (along with, of course with Olaf, Sven, Anna, and Kristoff), and then we’ll start to reach the Ice Castle, which will likely be guarded by Marshmallow. We enter inside, and maybe this takes place after the movie and she’s happy to see us, or maybe she’s scared and send us “back, back!” or something to that effect. Either way, the scene’ll be dazzling. The finale will probably end in a thawed Arendelle with Elsa creating a snow flurry for us to ride through. This kind of a structure, at the end of the day, isn’t so different than that which Marc Davis proposed so long ago. In fact, it kind of has a tighter storyline, more like Splash Mountain, than the proposed ambling through the snow.

For what it’s worth, Norway’s travel page used Frozen-isnpired advertisements for a while to advertise going to the “real Arendelle”. And Adventures By Disney’s using “Frozen” to promote it’s vacations to the real Norway. So both Norway and Disney have been cashing in on this connection since the film came out. If Norway remains a partner, we’ll see, but I’m going to gamble yes on that.

I am confident that Imagineering is going to go to great lengths to make this ride a) Visually incredible, b) Culturally sensitive, implanting nuggets of Norwegian history and fantasy throughout the attraction, c) Pleasing to the fans and groundbreaking in the themed attraction industry and d) True also to the movie, making the characters more likely than not some of the most advanced audio-animatroic figures ever created, especially Elsa.

Though we will lose some quirky charm, I doubt the entire pavilion will be gutted and turned into Arendelle. My bets are that the church will remain, and I think that was always the most culturally significant part of the pavilion, while the ride was so much more focused on the lore of Norway. I suppose we should also remember that the Maelstrom “story” is also a story that was constructed by Disney. It just didn’t have “For The First Time In Forever” in it.

I’m cautiously optimistic that the marriage of Norway and Frozen will be tasteful, respectful, and ten times more dazzling than the current attraction at the pavilion, while preserving what is truly important about Norwegian culture in the pavilion. But until we can actually ride this thing in a few years (or even see concept art), I’ll withhold final judgement and wait until we can actually judge this “transformation” ourselves.

My only concern is that they’re jumping on this too soon. I’m not even concerned so much about Frozen’s staying power. (Star Wars and Harry Potter were hits from day 1 and they’re still relevant today.) It’s just the general rule of thumb for these sorts of projects is 4-5 years from conception to opening day. Now Disney’s obviously didn’t decide this yesterday, but assuming they started brainstorming on opening day for the project, that would leave them at most 3 years if the ride opens at the end of 2016. Granted, they have the building in place already, so that probably helps, but still. I wasn’t exactly attached to Maelstrom either, but this ride would still need to be spectacular to justify removing a fan favorite.

Again, excellent post, and I too consider myself cautiously optimistic, I have my own concerns as well.

Honestly, I fear Frozen will never go away.

Honestly, I fear people like you even exist.

I liked the Norway ride its a staple epcot Disney ride so when I heard about this it I thought maybe it would be better suited in the magic kingdom not epcot

My biggest concern is that it’s taken so long for Disney to complete a parking garage at DTD and if they take that long to retrofit the Maelstrom Ride, good grief, Frozen will not only be let go, it’ll be forgotten! ‘For the First time in Forever’ will have a whole new meaning!

Maelstrom wasn’t my favorite ride, but it’s an important part of the Norwegian Pavilion IMHO. It’s a real shame to me that they’d replace it for the flavor of the month movie…

the 5th highest grossing film of all time does not equal flavor of the month.

Domestically, Frozen is the #19th most popular film of all time. BELOW Transformers 2, since there is no justice in the world.

The Sound of Music is the 5th highest grossing film of all time. Doesn’t count without inflation.

Sound of Music didn’t have to deal with piracy to the same extent that Frozen did. (We all know someone who watch the movie illegally, admit it.) Also, there was no form of home media back then; if you wanted to see the movie at all, you went to see it in the theater. Waiting for the DVD wasn’t an option.

A Frozen ride is fine but place it somewhere else. It does not belong in the World Showcase! I am disappointed in Disney. I say to the Frozen ride in Norway, “disappear, disappear”.

I don’t know if I’m elated or gassy, but I’m somewhere in that zone.

I just laughed out loud! Best comment I have read about this all day!

“But despite some Disney fans proclaiming that adding the hit animated film to Epcot’s World Showcase ruins its original intent and theme, “Frozen” fans will no doubt flock to the park as soon as it opens for a chance to sail through Arendelle for the first time in forever.”

If they (Disney -or- the fans) liked the story and characters so much, let’s see them do it WITHOUT plugging a lyric from one of the songs.

Sorry? I’m not even sure what point you’re trying to get at. The songs are off-limits because . . .

For a lot of people, that isn’t even an issue. Plenty of people love both the movie’s story & characters as well as the soundtrack.

They should build it at Hollywood Studios and leave Maelstrom alone!!!

As I stated earlier, I would rather see Disney suffer a hostile takeover and be broken up and sold off in pieces like they almost were in 1984, than see a Frozen attraction replace Maelstrom.

At first when I heard this news (7 minutes ago) I was upset and texted my family in outrage to let them know.

But then when I thought about it some more this unfortunately makes sense. Disney is built for the kids, so they have to cater to what is gonna draw in more children to the parks. Right now the World Showcase is almost entirely adult attractions so this will help them there. But moreover, where else could they have put this attraction?

MK just completed a massive expansion of New Fantasyland so it can’t go there.

DHS must be gearing up for a large Star Wars section because Disney just paid $4 billion for the property and closed down Anerican Idol

It wouldn’t fit thematically in Future World at Epcot, and it really wouldn’t make sense to put anywhere else in the World Showcase.

I’m definitely going to miss Maelstrom (luckily I got to ride it my last trip there this summer) but I can’t get too mad over this decision. Epcot needs another headliner attraction to go along with Soarin and Test Track, hopefully this will be it.

I really wanted them to re-theme Blizzard Beach as a Frozen-themed water park. It would have been perfect. All the water slides could be melting snow. The theme could be Olaf getting ready for summer and all the snow melting. Re-theme all the buildings to be Arendelle type buildings and have meet and greets with Anna and Elsa. They could even build a restaurant to have character meals. Olaf and other snow people animatronics and statues everywhere. Have the lazy river pass by scenes from Frozen here and there.

It would have been amazing, I think. Such a missed opportunity.

You just described re-themeing an entire park versus one attraction. Think about it from an operations (down-time) and profit standpoint. You’re suggestion, while cool in concept, makes absolutely no buisness sense. Remember, these are for-profit parks, a part of a large corporation. They will want to maximize profit with the least amount of investment. I can’t even begin to think what it would cost to retheme an entire park.

I’d rather see a dog’s anus than not seeing this happen.

Is the ride staying and just changing the storyline or is the log ride going away? I hope it stays. I look for to Maelstrom each visit to EPCOT.

A- This Does ruin the intent. Maelstrom is fun and informative and I love how it turns your around. Boo

B- 2016?? That seems like an awfully long time for construction. Also, there aren’t that many rides at Epcot so taking out one means a lot.

What does Arrendale have to do with Norway? I think that this is a mistake.

Arrendale itself is a fictional place . The name and surrounding areas in the movie pay homage to Norwegian culture .

Foamers like you say that about EVERY attraction! Stop it! >:(

NO!!! Just NO!! This does NOT belong in the world showcase!!!!

I am sure through all the years, Disney knows what they are doing. That is their business. Let it Go and let’s see before we critic it. Love the sing along show!

People only seem to come to EPCOT during special events. The more people that come the more Disney will invest. The Donald makeover was refreshing in Mexico. EPCOT opened with no Disney characters and that was soon changed. Layering in Disney stories in their native countries will not detract. Add Alice or Toad to United Kingdom, bring Snow White to Germany, bring the Disneyland Pinocchio to Italy. People are not sitting through the collection of films in the countries. Need to do something to get attendance up.

And by the way, I agree that the original Journey Into Imagination is a far superior attraction, how much more Disney can you get?

awesome news! I love Frozen the ride and I can’t wait to ride it in 2016!

If you guys who obviously have way too much time on your hands don’t like the ride then don’t go to it pretty simple! I know I will be taking my kids to ride it.

Why can’t Disney just add new attractions to it’s parks instead tearing down classics. Here is an idea, why not add a new ride based on a popular movie to Hollywood Studios the park themed around movies? Call me crazy but Hollywood Studios is in desperate need of help.

To be honest, I feel this (along with the upcoming Avatar land)is just “knee jerk” reactions to Universal’s success with it’s two Harry Potter lands and Transformers.

1. People will flock to it, I’m sure it will command staggering wait times, and 2 years from now, little princesses will still be singing the songs while they wait in line.

2. It will be underwhelming. With a 2016 opening (a short timeline for WDI), I am certain they will be using the same ride building and ride system, and what this will essentially amount to is a moderate quality Frozen overlay.

3. It sets a new precedent for the deterioration of Epcot. Future World has been floundering for well over a decade, but I believe World Showcase has been what holds this park together, because it has remained true to the original intent of the park, and the countries maintain the authentic charm of their real life counterparts. They educate and inspire. Now, we are introducing a fictional land into the mix, shoehorning it in based on similar clothing and architecture. It completely dilutes any remaining vestiges of the original conceit, and further deteriorates what makes the park great.

I disagree that Disney is for kids. Disney is for families, Disney is for everyone. Epcot appeals to adults and knowledge seekers, those of us who relish museums, and traveling to non-English speaking countries. People who enjoy watching Cosmos and the History Channel, who want to know more about where we came from and where we have the potential to go. The challenge of continually finding ways to keep that spirit fresh is a one that nobody at WDI has had the ability or desire to take on since the late 80′s. So it has become a repository for popular clownfish, and California based attractions that kind of work, and Ellen. I’t\'s really just a shame that arguably the most unique park ever built is slowly losing its identity, being homogenized into a generic theme park.

I’m Anonymous, and I’m rude to anyone who offers a valid (and possibly correct) opinion that differs from mine!

I am personally torn. I enjoyed the frozen movies, yet Maelstrom was by far one of my favorite rides at the parks. Of course the immaginneering isn’t great, the animatronics aren’t top notch, but thats the point. The novelty makes me feel happy. I will severely miss this great ride. If only 4D videos had been created by now we could keep the ride forever

You need to learn some manners. Don’t be rude just because someone’s opinion is different than yours.

No, Erica. Mean-spirited close-minded people like you are the worst things ever! >:(

Why are they turning World Showcase into another Magic Kingdom? First it was throwing Donald into the Mexico boat ride, now this!

@anonymous – you are extremely rude. Just because you do not agree with Jeff does not mean he is a moron. He has very valid points. Also, why is Erica mean spirited?? She likes the ride and is sad to see that it will be closing. Her opinion. Why don’t you put your name where your mouth is??

Ahhhhhhh …….nothing says come explore the wonders of the worlds around us like over priced merchandise and meet n greets. Pretty sure Uncle Walt would have done it this way.

I’m a huge fan of both Maelstrom and Frozen. I think the idea of WDW adding a Frozen ride is a wonderful idea (and a no-brainer), although I wish it could have been placed just about anywhere else. I am a little relieved by this talk of keeping the existing building. Does that mean that the Norway pavilion will still exist, but the ride will simply be different?

In 1982 when EPCOT opened, less than 3% of Americans had passports. Now 36% of Americans have passports and in every income bracket at least 20% of people have traveled internationally at least once, but for those who make over 150,000, 69% have. The world showcase is not as exotic as it may once have been. Popular movies tied to locations increase tourism. Adding movies to the World Showcase pavilions makes sense for increasing tourism to specific countries and increasing EPCOT profits.

Since at least the 90s the future in movies has been commonly portrayed as a waste land or an authoritarian society that uses technology as a tool to control people. I assume that is part of the reason people are so opposed to magic bands – but would Walt have thought they were cool technology? He seemed to really like new technology.

I think these two trends are responsible for EPCOT having low attendance if you exclude the garden and wine festivals. I think these problems can be counteracted by 1) changing future world to science world (but make attractions based on information that dosen’t need to be constantly updated, like general taxonomy, human anatomy, mineralogy, flashy chemistry and physics experiments, very general astronomy, etc.) Disney characters can host the attractions the way Nemo hosts the living seas. 2)They should add Disney character attractions to all the world showcase countries.

Adding characters doesn’t make EPCOT less educational, it encourages children to engage in the subjects. In one day at EPCOT kids can’t absorb a thousand facts about different things, but EPCOT can get them excited about science or social studies/history/art history. This can only happen if the children visit the park. Currently, EPCOT is increasingly seen as an adult park. You can’t educate kids if you don’t have access to them.

I agree wholheartedly. Disney is for families. What would be a better way for families to experience the culture of different countries than to make it entertaining for BOTH kids and adults? To my knowledge no other princess films were developed by incorporating a trip to a country that the princess was to represent. Epcot is about showing cultural differences and frozen did so. Will we honestly be learning less about Norwegian culture because facts/showcases are shown in a fictitious town and voiced by fictional characters? As long as the ride has characters show Norway and its culture factually there is “no harm no foul” in my opinion. Did anyone watch the abc documentary on the making of Frozen? If you had, you would have learned about the trip to Norway to try and make the film as authentic as possible by including facts of the culture–properly having characters walk in blizzard, authentic costumes and artwork, etc….Kids learn when they are engaged. So engaging them while learning cultural facts is key. I like learning while being entertained than just by dry facts so what is the fuss? I visited Disney in June. I personally LOVE Epcot because of cultural immersion. However, my child who is 9 and friend’s child who was six were TOTALLY disinterested in the thought of going to Epcot. They only agreed to go to Epcot for princess lunch in Norway restaurant and to get princess pictures and autographs. They were intrigued though by different items they saw when walking amongst the countries ONCE THERE. So I believe too Disney wants to get kids to enjoy different cultures but know they need a character ambassador so to say to “get them in the door” to do so. Frozen is an attention grabber for kids and lets face it about as many adults enjoy the music and the movie as do the kids albeit the parents initially were introduced to the movie via their kids. I only went to see frozen for my daughter but thoroughly enjoyed the movie and soundtrack as did she. Epcot is about Educating while being entertained not for adults to learn facts in a museum setting. Change and accepting it is a very real part of ADULT life too! Does an adult dismiss facts in their mind because they are told by fictional characters? Or do they remember more learned facts because they were entertained while learning the facts. I think the objections are most vehement for those who want to preserve Epcot as an adult park where they don’t have to deal with kids. A break from the kids park if you will.

Having worked at Epcot as a Cultural rep, I know the guest will love this change/addition. Epcot like Animal Kingdom requires investment/interaction from guest for it to be of value. The kids are not ride fixated that’s usually the parents dragging them around with their urgent itineraries. The “Fun Stops” was the highlight of working there. The 1 on 1 interaction, sharing knowledge, and educating enquiring young minds that we all have similar values, and should respect cultural differences. Very few parents seemed to get this valuable concept. If the Frozen rework brings more kids/families to World Showcase who then go on to interact with the other International Cast, and learn from it. I’m all for it. It’s only the same as having the Character meet and greets there!

I understand ever they’re doing from a business standpoint, which seems like an effort to get more visitors to a slower part of the park (the wait time for maelstrom is usually the shortest in epcot) but this is like letting Mulan take over the China area, or Alladin take over Morocco. Not excited by this at all.

I think Disney should make a park recreating all the rides and themes they shut down from Disneyland, Disney World etc. I would enjoy that park. I’m surprised Disney hasn’t done that to make a little extra. I also think personally they should of put the Frozen ride at Magic Kingdom. The reason why they chose Epcot (besides the obvious of it being Norway) to reel more

second is unless they also expand the Norway building then your have a 3 hour wait for a min long frozen ride which even the fans will just say no

The “fans” were willing to wait in line 6 hours for a meet and greet. I am sure the new ride will offer Fast Pass, just as the Maelstrom did (though it was seldom needed.

Goodbye Maelstrom. Hello Frozen. I think it makes sense. World Showcase really needs a reboot. Here are my thoughts…

This is Epcot, a place of the future, of space, of around the world culture. This is a park not meant for princess movies and themes. I love Frozen but it belongs in Magic Kingdom with other princess attractions. I love Maelstrom, don’t take it away and replace with singing and dresses and princesses. It might be a good move for Disney money-wise and I agree with a Frozen ride, just not at Epcot and replacing Maelstrom.

It is like putting Mulan shows in China, a Belle restaurant in France, a Snow White ride in Germany, a Pocahontas theme in America, Jasmine in Morocco. They may come from those places, but their movies do not represent those countries.

The World Showcase makes us feel like we are in different countries not in a movie. Frozen may be set in Norway but it does not show Norway life and culture.

It’s like putting Donald Duck in the Mexico ride or Nemo in the Living Seas. Oh. Wait a minute.

PLEASE NO!!! I LOVE MAELSTROM!!! ;^; Disney you have so much land you aren’t using build it somewhere else.

why. why. why. this is why i’m beginning to hate disney. faith in humanity lost.

We are conducting an academic survey on this. Please share your thoughts and opinions about Frozen and it’s impact on tourism and what should be done with the Norway Pavilion and Maelstrom ride at Epcot. The anonymous survey is at:

After reading some of these comments, I am truly conflicted. Both sides have excellent points. Here are the facts: Maelstrom is not a good ride. If it teaches you about the history of Norway, then all I got were Vikings, trolls, polar bears, and an oil rig. There has to be more to Norway than that. Also, it was incredibly outdated. I firmly believe a refurb would have been more appropriate. However, you must concede the fact that Disney is a profit making company. And companies in the entertainment industry do not typically survive on educational experiences. The only way you will get work done in that park, whether it’s to add countries (there isn’t a single country from two continents, two and a half if you agree that Morocco doesn’t represent the majority of Africa) or just reshape future world is to bring in revenue. Then you will see the products you want to see. Does this belong in DHS or MK? Preferably. But we don’t know what shape this attraction will take. Will we board boats and Anna Elsa and Olaf will be our ambassadors through a story of Arendelle/Norway? Will it just be a ride about the movie? No one knows yet. If this is what it takes for us to get some much needed upgrades to Epcot, then I’m all for it.

And to those saying Frozen doesn’t have staying power, consider this: when the Let It Go segment happens during Celebrate the Magic every night on Cinderella Castle, there is thunderous applause afterward. Same goes for when that song plays at Planet Hollywood nightly. People love this movie. They will continue to love it. It’s not dying down anytime soon.

One more thing. As someone who works on property, I can guarantee you that there are more screeching adults than there are princesses. In fact, the majority of bad guest experiences are from Whitney adults who think their vacation is a right and not a privilege.

Like this hasn’t been in the planning since before the movie was released? First time I saw the movie I said look how much the echoed the Norwegian pavilion at Epcot do they can bring movie themed stuff to the park! You think they are surprised that this is their biggest movie ever? This was all preplanned. Disney is the greatest marketing force of all times! Watch and learn!

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