Singer IU attended the Samsung ‘Play the Challenge’ talk концерт at Seoul Jangchung Stadium on 8th Sept and shared her stories about taking on challenges in her music.

This is Samsung’s first campaign for the год to highlight the importance of taking on challenges and to encourage a ‘challenge’ culture in the South Korean society.

On this day, IU reunited with Park Myeongsu, whom she worked together with on the Показать Infinity Challenge and explored the EDM genre.

IU revealed that she was taking on new challenges as a singer-songwriter. According to IU, “I’m putting the final touches to my new album” and that “there won’t be a separate producer for the album, instead I’ll be involved in many parts of the album directly and accomplishing things on my own, which is a ‘challenge’ to me.”

Also, “It could be something with a еще serious (theme) than before, but it’ll be an album that contains my own thoughts”.

On the topic of ‘challenge’, IU said, “Challenges are something that we face daily, but somehow they are heavy and not easy to deal with” and that “I would like to try taking on the challenge of EDM again, which I did on Infinity Challenge” to the cheers of many in the audience.

IU then performed her hit songs to cheer on those taking on new challenges.

Translated by squishyblob with love

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