Эй, everybody. Today, I'm gonna talk about why McDonald's promoting Pokemon toys to boys is what Pokemon's marketing outside of Япония when wrong.

Ugh. Why, McDonald’s? Why do Ты have to promote Pokemon toys to boys? Pokemon is not for boys. If Ты target Pokemon to boys, it’ll fail. That’s why The Pokemon Company International is not happy at Ты for releasing Pokemon toys to Happy Meal for boys. Pokemon needs to be promoted on its own. Not paring with a girl’s toys. Releasing еще girls toys to Happy Meals with Pokemon made Pokemon’s audiences Остаться в живых a huge chunk of girls. Pokemon does not needs to be on the boys side. Pokemon can be promoted on its own and Ты know that, McDonald’s.

секунда stop putting Ken Sugimori art and Pokemon Trading Card Game on your Pokemon toys, McDonald’s. Put the artwork from the Популярное long running animated series from the 90s to your Pokemon toys, McDonald’s. If Ты promote Pokemon only to your Happy Meals and not pairing with girls Далее time, Ты win. I hate today’s America’s fast Еда Pokemon promotions. Why? Ken Sugimori art and Pokemon Trading Card Game. I hate Ken Sugimori art and Pokemon Trading Card Game version of America’s fast Еда Pokemon promotions. Why they have to get rid of Аниме art and change it’s artwork to Ken Sugimori art and add in Pokemon Trading Card Game. I’m sick of Ken Sugimori art and Pokemon Trading Card Game version of America’s fast Еда Pokemon promotions. Bring back Аниме art, America’s fast Еда Pokemon promotions. It’s getting annoying.

But the biggest thing that is preventing Pokemon from having an identity outside of their toys in your Happy Meal marketing is the suits' paranoia over young boys. Ты know how much I hate their fear of what young boys want to Pokemon toys in their Happy Meals.

McDonald’s brass... Boys aren't your target demographic for Pokemon! Boys aren't your target demographic who are kids!

Who is your target demographic that are kids for Pokemon?

EVERYONE.

Pokemon is not for boys, it’s for everybody. Play Pokemon to every singles children... That includes girls. You'll get a big success on your hands, it's not freakin' rocket science! By trying too hard to appeal to boys, Ты alienate the girls who will make your Pokemon toys еще successful than they are. Ты also come off as sexist, and Ты also make young girls feel left out. What is this? A boys-only treehouse? This is McDonald’s, something everyone deserves to experience.
Also, if Ты treat Pokemon toys at McDonald’s as a treehouse for boys that doesn't allow girls... Then you're limiting your number of kids. Girls don't want to go into a boys treehouse, because that's boys' stuff. Is Pokemon boys' stuff? No. Need I remind the Форс-мажоры about Pokemon toys released at McDonald’s??? Good thing Pokemon X and Y done correctly because Pokemon X and Y is for everybody (not for kids, the whole audiences), they probably would've done decent business at best. Ты mean to tell me that boys are Pokemon's target audience for McDonald’s Happy Meal? No. Ты need girls in the audience, too. Otherwise, girls won’t be able to see Pokemon at McDonald’s and it’s all Ты fault.

This obsession with pleasing one minor chunk of their audience all stems from Pokemon. McDonald's’ newly-hired staff came on board when Pokemon was released to Happy Meal, and those "geniuses" failed to realize that Pokemon toys was for boys and not for both girls and boys. But in corporation fashion, the Форс-мажоры and marketing are never wrong... It's obviously Pokemon's fault for McDonald’s Happy Meal marketing released Pokemon directly to boys and not appealing girls too.

This will be a lesson to you, McDonald's never promote Pokemon to boys and pair with girls toys, ever again. Переместить Pokemon away from gender marketing and promoting Pokemon toys as, well, Pokemon toys. Pokemon needs to be promoted on its own. Plain and simple.