(Note: I first published this on LinkedIn. I thought fellow Фаны might enjoy it). Did Ты ever see a movie that Ты felt was speaking to Ты - one in which the character experienced something that Ты could relate to in your gut? или maybe Ты heard the lyrics to a song that captured your personal heartbreak? или maybe Ты saw a commercial for something Ты just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand или a company...