Are the Jonas Brothers getting too old for the biz? Research at the Дисней Channel, uncovered by The Daily Beast, says that Nick, Joe, and Kevin are taking a hit in album sales and ratings for their Дисней show, "JONAS."
"I think it's something of a changing of the guard in terms of a teen pop crush," сказал(-а) Billboard editor Ann Donahue. "Justin Bieber is definitely the Далее new thing and is overshadowing the Jonas Brothers." The Дисней research says that 8 and 9 год old girls still Любовь the Jonas Brothers, but 9 and 10 год old girls are embarrassed to talk about them. While Bieber might have Ашер (and Twitter) behind him, the JoBros have the Дисней marketing machine on their side. When the newly revamped version of their Показать - now called "JONAS LA" hits screens on June 20, Дисней execs hope that the Jonas Brothers will become cool again. Hmm. Don't hold your breath, Mickey Mouse. "The Jonas Brothers aren't 'in' as much anymore," one young girl told Disney. Another said, "I became less of a Фан when 'Twilight' came out, and now I'm еще into Taylor Lautner."
If Дисней Фаны are looking for "Twilight"-style romance, they're not going to get it with "JONAS LA." The Дисней Channel -- which caters to 6-14 год olds -- allows only one Kiss per season, so don't expect Joe, Nick, или Kevin to steam up your TV screens any time soon.